TikTok followers
Social media marketing & content agency · Columbus & Cleveland, OhioAnyone can have the recipe. The sauce won't taste the same.
The Social Recipe is a social media marketing and content agency for small businesses in Columbus, Cleveland and across Ohio. Think of us as your social media best friend (the one with a strategy): we plan it, shoot it, post it and cheer you on, so your business looks as good online as it does in real life, and you get your evenings back.
Custom social media plans · Columbus, Cleveland and beyond.
social, but
strategic
strategic
Created content for
CNNProcter & GambleWarby ParkerNBC NewsFox NewsKevin Murphy
Real work. Real outcomes.
What good social actually does to a business
Instagram followers
Booked out from 3 months to 3 years
Why The Social Recipe
A full team behind your brand
Hi, we're The Social Recipe, a social media, branding and content agency in Ohio led by founder Lauren Hogsette, who's spent 10 years growing brands on social, from small businesses to national names. Our team plans, films, edits, posts and reports for you, and we stick around for the whole journey, not just one launch.
Leading social media, branding and marketing
Views across accounts we have built and managed
Followers across TikTok, Instagram, Facebook, YouTube, Snapchat, LinkedIn and Pinterest
What sets us apart
Your goals come first
Every plan starts with your goals, your audience and your numbers. Then we build the content around them.
A whole team in your corner
Strategists, content creators and editors work on your account together, and you'll always have one friendly point of contact.
We do the heavy lifting
We plan, shoot, edit, write, post and engage, so you can focus on running your business (and maybe take a lunch break).
We know why people buy
Our approach is rooted in why people buy what they see, the focus of Lauren's Human Ecology and Fashion Retail studies at The Ohio State University.
You run your business. We'll make sure the right people see it.
Book a discovery callWho we work with
You're amazing in person. Let's make sure the internet knows it.
We help small businesses and personal brands across Ohio show up online with content that feels like them, especially in:
Medical & dental
Warm, human content that never feels clinical or canned. We handle the careful stuff, like patient consent and before-and-afters, so you don't have to.
Beauty & aesthetics
Show the care, craft and confidence behind every appointment.
Fashion & retail
Turn new arrivals and strong point of view into content people save and shop.
Food & drink
Make the atmosphere, the menu and the regulars feel irresistible online.
Home & lifestyle
Bring the detail and quality of your work into every scroll-stopping frame.
Events & launches
Create anticipation before the doors open and momentum long after they close.
Services
The support your brand actually needs.
Strategy without the stiff deck. Content without the scramble. Reporting without the vanity metrics.
Social media management
A clear strategy, an intentional calendar and consistent publishing across the platforms that matter.
Book a discovery callContent creation & UGC
On-brand photo and video made to feel natural, current and unmistakably yours.
Book a discovery callPaid social ads
Ads that still feel like you, shown to the right people, so your best content turns into inquiries, bookings and sales.
Book a discovery callYour custom plan
The right support for your business.
Every business is different, so every plan is custom. Book a free call, tell us your goals, and we'll send a proposal built just for you.
The method
A thoughtful process. No mystery ingredients.
From our first chat to your monthly report, you'll always know what's happening and why. And we're not one and done: your plan keeps growing as you do.
- 01
Discovery call
- 02
Intake questionnaire
- 03
Mocks & direction
- 04
Brand foundation shoot
- 05
Scheduled & approved
- 06
Monthly reporting
Events
Wrap & Yap 2026
Bring the presents you've been avoiding and wrap them with us on Saturday, December 12. Choose a morning, afternoon or evening session with wrapping supplies, drinks, food and good company.
Explore the eventMore from the social recipe
There's more than the feed.
Weddings
Your day, ready to relive tomorrow.
Raw footage within 24 hours. Three edited Reels/TikToks within 48 hours.
Explore wedding coverage RecipesThe recipes you've been saving.
The food videos from Instagram and Facebook, coming soon.
Visit recipes The teamOne face on the calls, a whole team behind the work.
A hand-picked crew of shooters, editors and strategists.
Meet the teamGood questions
Questions we hear a lot
What does The Social Recipe do?
We're a social media marketing and content agency. We build your strategy, create photo and video content (including UGC), manage your accounts on the platforms that matter to your customers, run paid social ads and report on what's working every month. Basically, we handle your social so you can handle your business.
What areas do you serve?
We work with small businesses and personal brands in Columbus, Cleveland, across Ohio and beyond. If you're not sure we're a fit, book a call and let's chat.
How much does social media management cost?
Every plan is custom, because every business is different. Book a free 30-minute discovery call, tell us your goals, and we'll send you a proposal built around them. No pressure and no mystery ingredients.
What kinds of businesses do you work with?
Medical and dental practices, beauty and aesthetics, fashion and retail, food and drink, home and lifestyle brands, and events and launches. If you're great at what you do and want more people to know it, we'd love to hear from you.
What happens after I book a call?
After our discovery call, you'll fill out an intake questionnaire, we'll share mocks and creative direction, then plan a brand foundation shoot. Every post is scheduled and approved by you, and you'll get a report every month.
How do you measure results?
We report on what actually pays you: DM inquiries, profile visits, booking-link clicks, call taps and new reviews. Likes are nice, but customers are nicer.
Do you stick around after launch?
Absolutely. We're with you for the whole journey: we check in, report every month and keep refining your plan as your business grows.